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JUL 2009 4

Red sites showcase

A couple of weeks ago we published a great article on a delicate subject: colors. We discussed some interesting tips and tricks about red color, where to use it and other interesting facts. We even interviewed Igor Asselbergs for advice, a renowned color expert with over 20 years of experience. Today we are taking the series of articles around color one step further as we publish a showcase of websites that use a good amount of red color.

Bad usage of red!

uniqlo.com bad usage of red color

Uniqlo here uses red to attract people's eyes towards what I consider to be headlines. The website is bundled with numerous colors and huge contrasts. However, I find those red labels a bit disturbing, especially after a couple of minutes of navigation.

Good usage of red!

rednoseday.com screenshot

Red Nose Day uses red for headlines, just like Uniqlo does. However, they use it for the foreground color, not the background color. The red on their website is subtle and doesn't disturb the user, even after a couple of minutes of browsing. As it contrasts with pretty much everything else on the page, headlines, buttons, and call to action buttons are easily distinguished.

chisholmhunter.co.uk uses red only on their call to action link

Chisholm Hunter uses red even better that Red Nose Day does because the only place red is used is their link to the on sale products.

bloggerbakeoff.com uses red to highlight 'donate now' and 'join' links

Blogger Bake Off also uses red just like Chisholm Hunter. It emphasizes the links for the donation and join pages, which are the two main actions the site was designed for.

Beautiful red websites

Here's a list of 11 beautiful sites that use a good amount of red, and use it good.


rotondo.cz screenshot

Finner Home

finnerhome.co.uk screenshot

Dan Friml

friml.com screenshot

Socket Studios

socketstudios.co.uk screenshot


quamm.it screenshot

Ribbons of Red

ribbonsofred.com screenshot

Fox TV Videozine

magazine.foxtv.it screenshot

Red Brick Health

redbrickhealth.com screenshot

redrelevant.it screenshot

Sibling Rivalry Wine

siblingrivalrywine.ca screenshot

Quick Backup

quickbackup.com.au screenshot

This article is part of a series of articles regarding colors. If you liked this article you can subscribe to the full content rss feed and stay updated as we post new information. What do you think about the things pointed here? If you know other sites that could go into this post, please send over a link.

Published on Tuesday, July 21st, 2009 at 9:06 pm in articles, color, design.

About Bogdan Pop

Bogdan Pop is a young Romanian entrepreneur who runs WebRaptor. He is a web developer with awesome design skills, who enjoys writing about everyday's work and usability. He relaxes by taking photos every once in a while and by mixing french electronic music. Connect with him via Twitter.
  1. CSS Brigit | Red sites showcase says: July 21st, 2009 at 11:54 pm

    Red sites showcase…

    An article showcasing good and bad usage of red to emphasize key elements on different websites, plus a beautiful sites showcase.

  2. FreelancerCrowd says: July 22nd, 2009 at 8:34 am

    Hm… I’d love to see more black&red ones.

    (doesn’t really count, I am addicted… )

  3. Connie says: July 23rd, 2009 at 12:26 am

    I think you missed “Eisenrot.de”, the website of a german JazzBand, the name means “red like iron” and the website is red like iron!

  4. admin says: July 23rd, 2009 at 8:50 am

    We will definitely publish a dark theme showcase sometime in the future. Also, as this article tends to become popular compared to other articles published here, there’s a big chance we will have a follow up article on the same topic as this one.

    Thanks for dropping by and taking the time to suggest the site. However, thought it is red, it seems pretty basic and simple, and wouldn’t fit into our article.

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